To help things spread via social media, you need to make it easy for people. Hold a launch party or other book release event if you want to. Bushiris book launch dominates media in southern africa. A skilled publicist knows how to negotiate with the media in order to book clients for maximum promotion. Its also hard to keep up with all the options that are available. Book launch press release template all freelance writing. A book launch plan for firsttime authors without an online.
To keep you uptodate with changes in this celebrity system and to give you new tips and strategies youll also get a free subscription to my enewsletter, hot publicity tips. If you are interested in promoting and publicizing the tweens read book festival, please feel free to use these downloads. Weve helped more than 900 authors key in on the messages that swing that door wide open. The intriguecompulsion factor of your book press release headline needs to be balanced by some actual information. I am honoured to be invited to launch this reissue by lilliput press with relatively minor additions of a book entitled before the wax hardened written by my friend adrian kenny and first published a quarter of a century ago. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. Trade book publishings digital transition has arrived in full force, first and foremost in the us market and now spreading globally, presenting enormous needs for education, data, discussion, strategic analysis, evaluation of new partners and solutions, and more. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketing wise, for your next launch, whenever it is.
The format of this press release is similar to a general news release, but with. Press release distribution services deliver press releases to networks of targeted media outlets seeking content to publish and give businesses a way to land press. A press release is usually fairly short, 300500 words and is ideally one page, two tops. If possible, automate your emails to send your press release at the appropriate time and day. Although press releases vary a bit, it contains these basic elements.
Alright, so you have been creating a killer press release to send to one of the journalists in your. Mar 21, 2012 read on for tips on promoting yourself with a wellexecuted book launch party. Send out an email newsletter to your mailing list with a link to buy your book. All three of these skills are necessary whether you are attempting to sell your manuscript.
Mildes famous bassoon studies refreshed and enhanced. Here is a free sample press release template which you can use to announce the launch of a new book. The book publicist sharing brilliant books with big. Its not only hard to know what you should be doing. Although many things have changed in the publicity and media industries, press releases are still important. How to throw a book launch party that isnt a waste of time. Include a link to the publications official website. Publicity press produces high quality publications including australian triathlete magazine, destinations australia, destinations. For further information please contact the usborne publicity team. The equal night trilogy is a tribute to the extraordinary power of mothers, daughters, wives, and women of the twentyfirst centuryand a reminder that the future depends on the choices we make. Here are some tips and things to remember when writing your book launch press release. A great way to reach your target readers and build your brand as an author. Book launch bundle at outskirtspress self publishing.
Use these tips and tricks to throw an awesome launch party that will be sure to leave people reading. And no, launching a book, on its own, is not newsworthy. It will also inform about your book s launch party. How to create an effective book publicity plan the reedsy blog. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Book launch tools, resources and content to help authors.
Creating an effective and timely book publicity plan. Writing press release even before your book launch will help build author reputation. Great pitch lines and good advise about what to include in a press release. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. But this is just the tip of your book publicity plan there is so much more a book s launch team needs to do, according to this new post from publicist coleen hatrick. A boutique publishing house based in melbourne, australia. I think the best way to launch your book via traditional media with our pr firm is with our top 35 markets radio campaign that includes regional and nationally syndicated radio shows that help you blanket the country. In the midst of todays deluge of digital marketing, it can seem impossible to get out the word about your book to the right people. Because press releases are so important for your book publicity campaign, you will want to stage your launch properly by submitting 3 different. If you want to learn from a master book publicist all the techniques that have worked for her for more than twenty years, arielle ford offers an intensive pr course for new authors. This article was written by ari herstand and originally appeared on aris take.
One of the advantages of being published by a major, traditional publisher is that youll have the support of the publishers inhouse publicity department. Two highlyrespected trade publishing veterans, michael cader of publishers lunch and and mike shatzkin. This post also comes with a free downloadable checklist to help you promote your book. Working with bbl publishing lets me get back to what i love writing. Know the timezone of your location and your recipients. Just like how words construct a book, media outlets make up the backbone of publicity marketing. A book press release is the most effective way of doing that. Finally, it will give your publicist more time to research and reach out to relevant media outlets. Book marketing plan the definitive checklist book launch. I write something catchy and have it prepared in my word file with the press release. Include your name, address, phone, and email address, and website. Here are some tips and ideas to help you get media attention and coverage for your new book.
Publicity on the radio talk shows is one of the best ways to launch your new book. A book press release template example is a must to create the buzz about the launch of your new book. The pr will offer a brief detail on the main theme of your book and if possible its connection to the society as well. Because of the nature of the book, a poster campaign would have not been the right solution. To learn more about how susan schwartzman public relations can design a book publicity campaign thats right for your next book, call her today at 8778334276. Development of pitch angles and relevant news pegs. At any given time, there seem to be 1,000 different ways to market your book. Each section of the book launch press release template offers an explanation of the type of content or information you should include. How to write a press release for a book book marketing for. First and foremost, come up with a headline that really stands out. A sample press release template from while the examples he uses are not public education related, the excellent descriptions can easily be transferred to any topic. Our book launch publicity packages are built specifically for your target audience. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation.
If you have also sent out proposals or queries, ideally you have also learned how to do market research. Champagne, toasts to the literary genius and crowds of eager readers buying hundreds of books. After years of helping authors build their platforms, and then use those platforms to launch top. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. You can create a facebook event page for your book launch and any tour stops, engage with readers and writers on twitter, share images of your writing life on instagram, network with booklovers on goodreads, or start a blog or personal newsletter. How to email a press release to journalists build book buzz. The ultimate book press release template free download. Press and publicity copies can be requested by email. The basic concept is to write a headline which compels the reader to continue reading.
Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Learn how to write a book press release that gets printed by big news agencies and increases your book sales. All about the single piece of paper that can make you a celebrity. Author and journalist april ryan speaks during lafayette 148 new york x april ryan under fire book launch on september, 2018 in new york city. Bob driscoll, the attorney for acting white house chief of staff mick mulvaney released a statement moments ago. Press release professionals writes newsletters about your book and spread it to hundreds of media outlets around the globe. Publicity for book stores free publicity a celebrity. Your book is the doorway to the world as an influencer. With over 300500 media outlets that we are associated with, it has been proven that a book s searchability, readability, and reachability will exponentially increase in a shorter duration. Your cover designer teased your followers even more by asking them.
It is up to you to decide whether to include a traditional press release. Uk and international media enquiries should be made in the first instance to the publicity team. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Follow me there, and if you like my tips, comment and repin. The impact of pre and postlaunch publicity and advertising on new product sales article pdf available in international journal of research in marketing 324. There is really no such thing as truly effective doityourself publicity. There are all kinds of platforms to choose from, for all kinds of personalities. But in reality, the book launch party is more about rewarding yourself for a job well done, a celebration of a goal achieved, rather than a way of marketing and selling your book. I created a special page on our book promo site called spread the word. I just finished a rather long post on book advertising in it i mentioned a. Most authors planning book launches believe press releases will result in phone. Take your book marketing to the next level with partnered publicity services. Whether you are a publisher or an independent author we offer creative and proactive book marketing services to bring your books to the attention of readers. You found and hired the perfect editor to polish your prose.
Make sure you give your book the great sendoff it deserves. Theodore presser company now distributes alias press. White house reporter says trump enjoys insulting women of. The best time and day to send your press release for best. Press and publicity here at intervarsity press we are always happy to hear from press and publicity contacts to discuss our publishing and programmes.
Generate publicity with these six types of press releases. Book launch campaign our book launch packages have successfully delivered powerful exposure for hundreds of nonfiction books. How to write a press release for a book the happy self. Press releases can be an important component of a book publicity campaign. Click here for an article on how to add retweet buttons to pdfs. She was the book publicist for bestselling authors like jack canfield, debbie ford, mark victor hansen, deepak chopra, neale donald walsch, and others. Since the work of a publicist is very timeintensive, it might make sense for writers to hire a publicist who would work within their budget to help them get results and boost book sales. Ive used new book shares pros press release secrets because the press. Yesterday, i shared some tips to help authors and aspiring authors develop a successful book pr launch. The publicity hound box 437 port washington, wi 530740437 usa.
After months possibly years of writing, your book is finished. How to write a press release, with examples cbs news. Pressers definition of pressers by the free dictionary. Todays tips hone in on how to maximize the actual launch. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Make it concise, getting a clear message across in as few words as possible. Note that these tips are based on the assumption that you worked on building and nurturing a community as. So it drafted in bbh the ad agency behind persil and audi. Dynamic book publicity, promotion and marketing for publishers and independent authors. So, you think theres no such thing as ghosts faded banner publications has made its mark in civil war and regional history titles, so a book on the paranormal meant taking a whole new approach to our publicity. And if youre not sure which publishing path is right for you, or you need help with book launch and publicity, well schedule a free 30minute consultation and help you figure it out. An abridged version of charles lysaghts speech at adrian kennys launch. As part of our initial deliverables, well see how your book stacks up against the three pillars of pr. How to create a book marketing and publicity campaign.
Beginning doityourself publicity seekers make this mistake frequentl. Steve raichlen susan schwartzman is the hardestworking book publicist in the business. In an interview, bushiris communications director said the extensive coverage of the book launch is. Prepare stories and press releases about your book. Mick mulvaney denies the accusations alleged by john bolton in his upcoming book.
You can copy and paste the headline of your press release that can work. After youve spent time writing, editing and creating your book, it can be both nice to celebrate your hard work up to now, and extremely beneficial to kickstart your marketing. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. We work closely with authors to really understand them and their book, to identify effective hooks and angles, create hardhitting press materials and the important bit, use our established network of media contacts to generate great pr opportunities. Online book publicity services 2221 melrose, montreal, quebec h4a2r7 rated 4.
Dont use press release from author or news release. A launch press release relates to the release of a new company, product, website, initiative or something similar. A press release is the quickest and easiest way to get free publicity. You teased your email list and social media followers with the title and asked for their help in picking an enticing subtitle.
Pdf the impact of pre and postlaunch publicity and. She networked with writers in her genre to get the word out that the book was available for ordering. Excerpts and links may be used, provided that full and clear credit is given to kelsey butts and book publicity services with appropriate and specific direction to the original content. Anything from the release of a new book or film, to the opening of a unique business can become news. Dunlop explained why traditional publishers focus so much on doing publicity around a book s launch date, within a threemonth or sixmonth window. By getting to the point of having a publishable manuscript, you have already mastered the arts of writing and editing. How to write a press release for a book kindlepreneur. How large the publicity campaign depends on many factors, but here are the basic elements that an inhouse publicity department. We researched over 15 of the leading release distribution services to find the top sixincluding the best overallbased on cost, word count, formatting, reach, and customer service. This could be through creating intrigue, using the power of fear, or making a bold or unusual claim.
Our publicists serve both domestic and international clients. Our trusted book marketing experts understand authors and publishers. Tucker about her new book, sky of water, the final installment of her equal night trilogy. A press release is pseudonews story, written in third person that seeks to demonstrate to an. William hertlings book is a wonderful, systematic and focused approach to book marketing for selfpublished authors. May 06, 2020 after months possibly years of writing, your book is finished. Getting their fans to buy helped populate the books also boughts on the amazon page with the right authors. The big difference between a publishers publicity efforts and a selfpublishers publicity efforts. Jan 22, 2020 effective book publicity is vital to a robust book launch.
This page contains a short letter from me asking for peoples help. In zimbabwe, leading online iharare covered the event with focus on bushiri as the author. Sep 12, 2007 press releases can be an important component of a book publicity campaign. Apr 12, 2018 now that youre a published author, its time to have the book launch event of the century. Create a press release around a book launch don allison, publisher, faded banner publications. Theodore presser company to distribute forest glade music. Includes tips on building mailing lists, running promotions and advertising. Client projects sherri rosen publicity book promotion.
Campaigns are led by industry experts with decades of proven success and designed to win you coverage through a wide range of media outlets including tv, radio, online, magazines, newspapers, podcasts, and blogs. How to really write a press release that actually sells books, plus. The problem is, that many people just dont know how to craft a book launch press release effectively. The latest story from the new york time s, coordinated with a book launch, has more to do with publicity than the.